Twitter is a never-ending “information firehose,” with spectacular “Tweet conversations” and discussions. This week’s @serpstat focus will be on online presence.
With great difficulty. Things like recognition and recall are “soft” measures, and typically require qualitative research. But – you can get a fair estimate by looking at data, such as GSC and Brand queries/Nav searches, and GA and return visits
Lyndon NA (Darth Autocrat)
A1.1: It’s how your business appears online. The presence of your brand online is a combination of several different components, including content, websites, search engine results, and other digital media.
Olena Prokhoda
A1a Search for your #brand name online. What do you see? When your potential customers, clients or patients do that, what can they find out about you? Is there anything negative showing there?
Gail Gardner
Visibility Credibility Reputation
Olena Prokhoda
There’s lots. Increased awareness Grow your reach Ease of access for prospects/consumers/clients Greater trust Information availability Opportunity to persuade/convince/convert Chance to be first point of contact (rather than 3rd party complaint etc.)
Lyndon NA (Darth Autocrat)
A2a Even in a small town, not everyone knows your business exists. And even if they do, they won’t know everything you sell. Make it easy for them by putting that information online on all the major places they would be looking for you.
Gail Gardner
The benefits of having an online presence are what Google expects with EAT – Expertise established, Authority in the market, and most importantly Trust. That’s the cat’s meow.
Joseph S. Kahn, President of Hum JAM
A3) in addition to having a presence on many different platforms and digital channels, also take steps to ensure Google understands they are all connected. Interlink all of your online profiles and accounts – whether you are a brand or an individual.
Jonas Sickler
Again – there are lots 😀 1) Have a website 2) Use Social Media 3) Be active on Forums/Q&A/Community sites 4) Produce content in various Mediums, on different platforms (vids on YouTube/TikTok, Images for Search/Insta etc.) 5) Utilise business directories
Lyndon NA (Darth Autocrat)
Create a website for the brand & optimize it for search engines Maintain your socials & adopt new platforms Create relevant content Build a subscriber list Advertise online Network with other businesses with the similar target audiences Get listed on other sites
Olena Prokhoda
Branded search queries: Watch them gradually grow!
Ann Smarty
Analyze your traffic dynamic and sources Look out for your SERP Visibility Check your social media reach Monitor the number of your brand mentions Look for branded search volume in your Google Analytics Watch the quantity & quality of reviews
Olena Prokhoda
A4: Look at analytics of every social site you’re on (Facebook, Twitter, YouTube, Pinterest, etc.) for info on these platforms. Track SERP rankings w/rank tracker tool + GSC. At Nozzle, we monitor how all of our digital assets are ranking in Google. See image.
Boyd Norwood – nozzle.io
Be stupid. Online Reputation Management isn’t just to clean up messes, it’s a preventative measure as well, which includes businesses learning to avoid risks, reduce conflicts and put out fires. Picking fights, arguing with consumers etc. is not good.
Lyndon NA (Darth Autocrat
A5: I am going to “duck when I tweet this” but IMHO – you should not pay for backlinks when building your brand’s presence online. That’s our main “no-no” – of #donotdo when building a brand.
Joseph S. Kahn, President of Hum JAM
A5a The key tip to keep in mind is whatever goes online can live forever. YOU may delete something you wish you hadn’t posted, but it IS saved somewhere. So never post what you wish you had not lest it come back to haunt you!
Gail Gardner
A6: Fruitful opportunity is scarce. Often, you will have little to no time to plan when an opportunity will arise. That is why I struggle to plan a time to work on my online presence. Because I feel like I’m always working on it!
Joey Trend
I don’t think there’s a set timeframe. There are set tasks, and typically a particular flow/process … … but it’s influenced by the market, resources etc. But you should schedule regular time for monitoring, and frequent delves/examinations.
Lyndon NA (Darth Autocrat)
A6a Because your brand presence is extremely important to your success, making time to plan well is a great investment. The best method is to start making notes on your goals and what is important to you. Collect them all in one place.
Gail Gardner
