This is a curated recap of the weekly #SEOchat on Twitter, in case you missed it. There are a lot of useful insights in these tweets, but they go by so quickly that you might miss them! Here’s my best effort at bringing all those answers and questions into one place.
For most of my clients they are conversion focused, so I like to track hard and soft conversions, such as email subscriptions, request more information, downloads, and straight up purchases. I used to work at a B2B publisher and we mostly cared about organic visits. #SEOChatChristina LeVasseur
When I am doing migrations it is number of pages indexed. When working with Mordy it’s bounce rate. #SEOchatSimon Cox
It depends on the type of content, if its targeting the audience at the begining of the ‘buying cycle’ than time and engagement on page if it targets later stages, does it lead to conversion (whatever it may be)Izzy Wisniewska
It really depends – for brand building I like to see pageviews combines with traffic sources plus who linked and who mentioned the piece (pays to track your authors for this) #seochatMordy Oberstein
Average position and CTR reveal all. #SEOChatChris Tweten
Q2: Do you believe that the metrics we should be tracking change depending on the type of business you’re working with?
Yes, but the deeper into the individual site needs you to go the more customized it is – the basics are the same though. For a business with a physical presence, there are a whole lot of different metrics to think about. #SEOCHATSimon Cox
100% Depends on biz model and whether eyeballs or conversions matter. #SEOChatGrant Simmons
To some extent yes, especially if we are talking about very different businesses eg subscription based knowladge hub vs ecommerce shop some goals will be similar some different some more important in one and less in the other and vice versa #seochatIzzy Wisniewska
Some will depend on whether you’re on B2B or B2C. The basics are the same, reason why we can work on a variety of niches #SEOchatMontse Cano
I believe so because SaaS haa a different expectation as compared to news or ecomm website. Some will want to measure Add to cart, some will want downloads and so on. But common metrics will always be common, PVs, BR are always looked into! #SEOchatRajeev Lekhwar
SEO metrics change on a per industry basis, sometimes even on a per client basis But the bottom line never changes: Conversions are what moves the needle for a business #SEOchatChris Tweten
Q3: You have a brand new site you’re working on… What would be the first piece of content you create? And why?
First I would get the basics covered and then I would say.. it depends .. on the industry and the audience, what sort of content will be most valuable to my audience to see on the brand new page in the given industry #seochat, Ah and the why – the basics as I think it should always be covered before we move to more complex things, as for it depends on the part, as mentioned everything depends on the business and their audience, there is no one size fits all solution #seochatIzzy Wisniewska
I would probably start with topics with commercial intent, then on question-type topics that make the most sense for them to cover and/or they could realistically rank for. That’s partly because the search intent is a little bit more discernible. #SEOChatChristina LeVasseur
Depends site to site, if its a SaaS, I will focus on creating Product pages first and then on contextual pillars. For news, I will tilt to trending+evergreen topics. For excomm, industry trends can be adopted! Not at all limited to just the above things 🙂 #SEOchatRajeev Lekhwar
depends what you are doing for the site – mines normally technical so in most cases my very first piece of work is a URL discovery – what have they actually got compared to what they think they have in their digital estate. #SEOchatSimon Cox
Content to do with a hot topic in the niche the site is aimed at. Then, a cool about us page #SEOchatMontse Cano
Top content priority on a new site should be homepage copy tackling your primary focus keyword. #SEOchatChris Tweten
Q4: Okay, let’s not avoid it any longer… Content-led SEO or technical SEO, which is more important? Or are they both completely equal? 👀
Content-led SEO is becoming more and more dominant over time. We’re going to reach a point where technical SEO is for the most part handled by platforms as a baseline, while savvy content can rank (without link building) #seochatChris Tweten
They are both important but as @simmonet just said so well… Content-led without technical is just content. If Google cannot properly crawl and index what you have, then the rest does not matter.Kristine Schachinger
SEO is not one or the other, it’s a complex discipline and a holistic approach is a way to go. No user nor search engine will ‘look at the site’ only from one perspective – eg they will want great content on fast pages #seochatIzzy Wisniewska
I lean towards content because content is the commodity bots and users are after – it’s more aligned to the purpose of the site #seochatMordy Oberstein
I’m going to lean content because from my experience it’s usually easier to get content changes made versus technical. We gotta start measuring something for success. Chop chop. #SEOChatChristina LeVasseur
Horse and cart. Both. % time spent on each will depend on what needs doing at that time to get the most return. For a brand new site – 70% content 30% Tech. probably. Unless its my own site and thats 8% content 25% tech and 53% lethargy. No idea what the rest is. #SEOchatSimon Cox
Content SEO = Keyword Targeting = Technical SEO. …SEO is technical – full stop! ™Brett Tabke
Tech underpinning well-researched content #SEOchatMontse Cano
Both. Great content with noindex tag is useless. Similarly, useless indexable content is useless. They r like two hands/palms needed to clap.Ram Gorre
Great insight Ryan, learnt alot from different perspective shared on this thread. Although I am new in tech SEO, I agree it’s no use having a great content if it can’t be indexedMatilda
Content is the backbone and Technical SEO is the oxygen, without both a website can’t survive. #SEOchatRajeev Lekhwar
At the risk of sounding cliché, I’m just gonna say it: Content is KING #SEOchatAmanda Laine
Content-led without technical tail is just content. #SEOchatGrant Simmons
Q5: If you had to point a beginner to the best resource for learning about content-led SEO, what resource would that be?
Twitter? I will risk sounding boring and say even if someone wants to focus on content ( which is not a bad thing, specializing is good as long as we have a team of specialists working together) at the beginning they should learn about all foundations of SEOIzzy Wisniewska
Hope you enjoyed the recap! In case you missed previous week’s #SEOchat here are some more topics you missed!