I recently moved my family and my SEO consulting to Cookeville, Tennessee and have been exploring the local stores and activiites. I’m a big board game nerd, so of course I checked out the local board game shop and found they were also an active game room and lounge!

Unfortunately, theirs was a WIX site that didn’t live up to the hype.

As far as layout, it wasn’t the worst, they missed some opportunities to leverage headers but actually said what they did in text on the page. But they really have missed the mark when it comes to considering their audience!

Who Is Trying To Find You Locally?

We are homeschooling our daughter, but were really suprised when we got a membership to find out they actually have a homeschooling game day…that is 100% missing from their site. In fact, they just have a irritatingly fast rotating banner that lists 3 events… one of them is from JUNE and the other two are….not actually events but more like Instagram ads.

If they took the time to think through their audience, they’d add an events tab and keep a calendar up to date so parents looking for a night out could plan their child care. Heck, they could even partner with a local babysitter and offer a “Parent’s night” that includes a qualified kid’s activity director.

The lesson for local SEO here is: Think about WHO needs your service or product, and then consider how and what they might be looking for online that can lead them to your business.

Categories: SEObits

Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of Homes.com, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.