Link building is a crucial part of any successful SEO strategy. But with so many different tactics and techniques out there, it can be tough to know where to start. That’s why we’ve gathered some of the top minds in the industry for this week’s #SEOCHAT, In this chat, we’ll be discussing everything from digital PR to niche relevance, traffic trajectory, and DR. Plus, we’ll be sharing some tips and tricks for making the link building process as efficient and effective as possible. So if you’re looking to improve your link building skills, you won’t want to miss this!
What’s 1 tactic you enjoy and 1 tactic you want to try?
For me, I really enjoy working on research reports as a way to generate interesting data points that gets picked up by press and other blogs. One tactic I want to try is to try more Digital PR. I always see
@FeryKaszoni‘s work and it’s inspiring!
Debbie Chew
Ego baiting. I like helping clients produce content that references others, and watching that person/organisation link back (suckers! LOL (sorry :D)) To try … ? A method with a success rate of 80%+ would be nice, anyone got one?
Darth Autocrat (Lyndon NA)
One I’ve always thought was well smart is this from
@ItamarBlauer from
@StudioHawkhttps://itamarblauer.com/teammate-technique/…#seochat
Mordy Oberstein *winner of laser tag*
When prospecting for link building, what are the main metrics that you’re looking at?
A2. The main ones I like to look at are niche relevance, traffic trajectory, and DR. #SEOchat
Debbie Chew
Depends on the clients goals/needs. Usually, LB is seen as an SEO/Ranking method, but I also use it for traffic/loyalty, raising awareness and increasing reach etc. So I use Qualitative + Quantitative
Darth Autocrat (Lyndon NA)
A2: DA is still #1. Then, traffic volume, monthly searches. Also like to see how the audience reach, growth has changed over time.
Sweepsify
Would you rather have a link from an authoritative site that’s not very relevant to your niche vs a link from a site in a very relevant niche but very low authority?
A3: Depends on whether the high authority site is a general interest site or now. An “As Seen On” site might be worth the limited niche relevancy
Sweepsify
Usually, I’d say Relevance is more important, but it does depend on the level of authority/reach of the site and the page topic.
Darth Autocrat (Lyndon NA)
Ohhh idk…. If it’s a real super authority I might lean that way
Mordy Oberstein *winner of laser tag*
How often do you review or report on your link building progress? Who are you sharing these reports with?
Usually reporting is done monthly, though there may be “quick updates” if we were targeting a specific source/won a big one. To who ever the contact is (this may be someone at an agency, in-house SEO Lead, or a CMO/CEO)
Darth Autocrat (Lyndon NA)
Once a month (for me it’s all internal team) #seochat
Mordy Oberstein *winner of laser tag*
A4: Monthly to see the links that have been built. These reports need to be shared with other #SEO team members for building backlinks on backlinks
Sweepsify
Are you using ChatGPT at any point in your link building workflow?
I listened to a talk that
@BibiBuzzCom did recently about how she’s been using ChatGPT and it was so insightful! One thing I thought was really amazing was using ChatGPT to help rewrite outreach emails in a certain way/tone
Debbie Chew
I think it might be great at finding sites relevant to a very specific niche topic #seochat
Mordy Oberstein
No. Mainly because I’m fairly good at writing, and tailor outreach to each instance/campaign, and I really don’t like the way these companies/groups harvested data, so don’t want to support them.
Darth Autocrat (Lyndon NA)
When it comes to your link building workflow, what’s something you wish could be easier?
A6. Since prospecting is still one of the most time consuming steps, that’s the one I wish could be easier!
Debbie Chew
Aside from getting more “yes’s” ? Finding the contact details/real name etc. List building has always sucked, and tracking down the right person to reach out to can be a PITA.
Darth Autocrat (Lyndon NA)
The #SEOCHAT discussion on link building workflows provided valuable insights from industry experts. From strategies for finding high-authority sites to the importance of tailoring outreach emails, the chat covered a range of topics related to link building. Whether you’re a seasoned SEO professional or just starting out, the tips and tactics shared by Debbie Chew, Darth Autocrat, Mordy Oberstein, and Sweepsify can help you improve your link building skills and drive better results.
Remember, link building is a long-term process that requires patience, persistence, and a willingness to experiment with different strategies. So, keep testing, keep learning, and keep building those links! And don’t forget to follow the experts on Twitter for more insights and tips.
Jeremy’s Take: Link Workflows Should Build Associations, Not Chase Metrics
A link-building workflow that optimizes for DA/DR is optimizing for the wrong output. The modern job is to build and reinforce the entity associations the models and the algorithm use to decide who you are and who to recommend. Design the workflow around relevance and association, and the metrics take care of themselves.
Our job as SEOs now is not about pushing metrics. It should be about creating associations, strengthening those associations, and helping — forcing the models and the algorithms to recognize those associations. That’s our job.
Bradley Benner, Unscripted SEO Podcast
That’s the workflow worth building. Bradley Benner on entity associations in his Unscripted SEO episode.
Build links that build associations.
We earn relevant, semantically-aligned links that strengthen the entity associations Google and the LLMs use to rank and recommend you.