We handle the process of finding subject matter hosts, we find podcast guests and use the process to create subject matter expert content.
- Find a host
- Find a guest
- Create 2 subject matter expert content pieces
- Create clips for sharing on social media
- Create a transcript and “useful quotes” content to improve existing service pages and posts
- Create a “recap” blog post for the guest that generates links to those 2 articles
- Create UGC supporting channels on Substack, Reddit, Linkedin
Podcasting As A Content & Authority Solution
I dig it! A very unique way to demonstrate value and podcasting is a niche that I don’t think really has been tapped into yet.
How Do You Build Authority & Links With Podcasts?
When two subject matter expert guests start talking on a podcast, they usually will veer toward and discuss the most relevant, current topics and ideas for any given industry. That’s where the advantage starts, just SMEs digging into the nuts and bolts. THEN we look at the value of a podcast.
The podcast has a platform like castos and a webpage with show notes that have links. Then there’s 30+ podcast directories that syndicates out to across the internet. Then you can amplify that by creating a content recap blog post for the guest, which includes links back to the podcast and any other links/sites you discussed.
You also have any syndication or “barnacle” elements like Linkedin Pulse, Reddit or Substack where you could also re-post a shorter recap, also with links. Voila! Brand authority!