Blog. Blog blog blog. It’s such an odd word, but it’s an even odder marketing instrument! Here’s how to tune it up, and make glorious SEO tunes that will lure your prospects and customers onto your site!
Twitter is a never-ending “firehose of information,” with incredible “Tweet chats” and dialogues. This week’s @serpstat focus will be talking about Blogging
A1:
The blogging era is not over 🙂 There is still value in blogging.
I’d say it has a GREATER value than what we post on social media networks such as Facebook, Twitter, or Linkedin. People are still reading blogs.
Many studies by reading blogs.
Olena Prokhoda
A1: The customer journey is complex and non-linear. Blogs help us reach our audience at multiple moments in their journey from pre-awareness to consideration. They guide users from one stage to another, develop trust, and establish loyalty.
Jonas Sickler
A1 Blogs are still the best way to attract incoming links and ensure your customers have answers to all their questions.
Gail Gardner
A2. A. Choosing topics wisely B. Focus more on improving internal linking structure C. Make sure the title is good enough to attract users
Amal Ghosh
Pick the right topic, stay on topic, create an IA that makes sense to AI
Boyd Lake SEO
A2. Unless you’re creating part IV of your SEO ranking article which is 3 years old. Your only focus is to view the analytics and apply them to peak, points in your new publications, Rather than making subtle changes to the existing material.
Avast Zumac
A3: The long tail can (and usually does) amount to the bulk of your search traffic. The stat is something like 15% of daily searches have never been searched before. As SEOs, we know we are affecting hundreds of kwds even when the focus is on only a handful.
Boyd Norwood – nozzle.io
A3) Long-tail keywords help Google understand your content from different perspectives, which often means you’ll rank better for the set of terms within the group. But it’s also a misunderstood topic which drives folks to discuss it a lot, which is a great thing!
Jonas Sickler
A3: It’s a Trendy topic because long-tail keywords are the needles in the haystacks. They can be hard to find but they are very profitable and usually bottom-of-the-funnel type keywords. Those searches are typically ready to buy.
Joey Trend
A4: The more quality and targeted articles on a blog that is targeting great keywords and getting converting traffic the more money you will make. Advertisers pay for eyeballs.
Joey Trend
A4. From my personal experience yes there is a conmection. It also sometimes varies from niche to niche. Maintaining a certain frequency if you are able to produce content consistently then there is a higher chance that the traffic will get a boost over time
Amal Ghosh
A4: As a user, I’d prefer to see that blog is updated at least once a week. So that I understand the business is valid and the information is relatively up-to-date.
Olena Prokhoda
A5: Of course! I use Mangools to find relevant topics and keywords to write about then I write my copy in a Word document and then to finish I use Surfer to spruce it up.
Joey Trend
A5: Not really. Mostly just my brain. I guess you do look at rank tracking data for a specific URL to find out which keywords are at the bottom of page 1 or on page 2 that I could potentially work in better.
Boyd Norwood – nozzle.io
A5: Experimenting right now with title optimization. Not sure about how much difference it makes yet in B2B
Sweepsify
A6: I think the majority of content fails because it is not well-seasoned enough. Raw content is just that, raw. You must put some seasoning and other ingredients in to make it taste good. Throw your content in a word document and then throw it in Surfer.
Joey Trend
Q6:A6: If by failure you mean no traffic or engagement? This is because websites miss the basics of good site framework, marketing, and design. All of our sites start with keyword research. Missing that step = failure.
Joseph S. Kahn, President of Hum JAM
A6. Most content Creators have no direction which affects all future ways to creating content in the first place. With out a solid direction its easier to become inconsistent leading to un desired outcomes further on to procrastination to a thing of the past
Avast Zumac
