The topic of this Serpstat chat with Joey Trend will be Al and a discussion of it’s uses in SEO, as well as it’s potential impacts on our industry.
#SERPStat_Chat A1. Neither – it’s neutral. It’s meant to be positive/helpful. Things are conceived, designed and developed to perform tasks to aid. But the reality is, it’s down to how you train it and use it.
Darth Autocrat (Lyndon NA)
A1 AI is both harmful and helpful. As for the content, it doesn’t create new value. So, it produces tons of similar content on the web. At the same time, it can save time for routine tasks for digital marketers.
Olena Prokhoda
A1. Both. AI can be helpful in its capacity to assist with analysis of deep data sets and other brute force calculations. It is harmful when not designed and developed by a broad spectrum of disciplines.
Marianne Sweeny
A1: I think AI is extremely helpful! AI has saved my agency tons of money! We have completely replaced our over seas content writing team and graphics team with AI software! And the software is producing way better results! #serpstat_chat
Joey Trend
#SERPStat_Chat A2. Doubtful – as they are technically different things, for different tasks. Instead, we could see “chat bots” replace “search input elements”. We could see them adapted to become “live ingestors”, and stay current (useful for modern web search).
Darth Autocrat (Lyndon NA)
A2: AI chatbots are unlikely to replace Google as a search engine but they can complement it by providing a more conversational user experience. #serpstat_chat
BIBI THΞ LINK BUILDΞR
A2: I don’t think so for one very important reason. AI is not self aware yet! AI can only be trained on new topics. It cannot answer questions based on new experience. Therefore, real humans for now produce the most relevant content on new subjects. #serpstat_chat
Joey Trend
Likely the same types of jobs that got heavily impacted with “automation” and “factory processes” in the past: low skill, low knowledge, laborious and repeat work. AI’s been used for years for things like statistical analysis at scales humans can’t do.
Darth Autocrat (Lyndon NA
a3. I do not see job replacement as much as job enhancement for those willing to iterate and grow. AI will always work best with human oversight and direction. Optimization tactics will give way to a more strategic approach. #serpstat_chat
Marianne Sweeny
A3: Ai Won’t be able to replace any creative field. Ai can only build variations. So when people will forget about the feel of rawness, then AI could replace anything.
Ayon Chy
A4 Some tasks that can be accomplished with GPT To do a keyword research To make a CV To produce SQL-queries As a Google Spreadsheets function To write and understand program code For visualization and in Data-journalism For product descriptions in E-commerce
Serpstat
#SERPStat_Chat A4 Same way I’ve used it for years; analysis, classification, tagging/annotating etc. I don’t tend to use it for “content”, as it’s not particularly suited to it (yet), and requires either dedicated training, or a lot of monitoring/correcting.
Darth Autocrat (Lyndon NA)
A4.1 AI can be helpful with the following projects in the SEO field: – FAQs and micro-content for landing pages – Titles and descriptions – Content for placeholders – API usage for your tools #serpstat_chat
Olena Prokhoda
a4. I am using it for topic categorization for client rank landscape to inform increased visibility strategy.
Marianne Sweeny
A4: Right now, as an assistant. It’s a solution for a holistic approach to #SEO
Sweepsify
A5: #AI can be used for automating tasks, analyzing data, and improving decision making at your agency. #AI can also help personalize customer interactions, predict outcomes and streamline workflows. #serpstat_chat
BIBI THΞ LINK BUILDΞR
A5: We’re only beginning to see how many ways AI can be useful. For content-focused SEO, I like using AI to analyze copy and give writers guidance on how to write more effectively. It’s also great for analysis of huge datasets using pattern recognition.
Boyd Lake SEO
A6 The Serpstat team has created a set of tools to automate your content creation process. The article describes tools based on artificial intelligence that will speed up the content creation process – https://bit.ly/3W7MMRZ
Serpstat
A6: I’m loving the future of #AI development with tools like #TensorFlow, #OpenAI and #PyTorch, you better work #innovation#serpstat_chat
BIBI THΞ LINK BUILDΞR
A6. I’m using Jasper AI sparingly for starters to content and reworking some paragraphs. It is really fast. However, you must edit and verify any stats given in it I’ve found. #serpstat_chat
Lisa Sicard
a7. It cannot learn beyond what is represented in its training data and parameters. It cannot explain how it comes to conclusions. It cannot transfer learning from one situation to another. It lacks the capacity for all that is not expressed in data. #serpstat_chat
Marianne Sweeny
Empathise/Sympathise Actually “understand” Truly “create” (as we understand the process) Utilise “common sense” (across the board) There are specialist applications for various things, but the more towards “emotion”, the less AI can do.
Darth Autocrat (Lyndon NA)
A7: Right now, it won’t have any emotion, gender. So it cannot do love or break-up.
Ayon Chy
A8: Using AI to replace real workers without proper consideration of its impact on employment can be seen as unethical.
BIBI THΞ LINK BUILDΞR
A8 For me, it’s a part of the technological process. As time passes, outdated professions are replaced by new ones.
Olena Prokhoda
Absolutely not. If so there would be no web, printing press or any other disruptor tech because they all replace people with technology. AI will be a huge disruptor!
Terry Van Horne
A9 All the content produced with AI was done by people previously 🙂 They can’t do any new valuable pieces. They just can structure and optimize it better. So that users can find it more easily. #serpstat_chat
Olena Prokhoda
A9: It depends. For evergreen, informational content, I think it’s much more thorough than a human. For content that is opinion-based, no. Bc it often parrots incorrect facts or the unproven, unpopular viewpoints of training data.
Sweepsify
A9: Not all human writers write at the same level. Same thing with AI writers. A brilliant human writer can write in a unique way. They can create a totally new concept. AI has the combined knowledge of all the previous authors. AI makes the best-curated content.
Joey Trend
A10 We’re developing and improving our AI tools to benefit digital marketers) #serpstat_chat
Serpstat
a3. I’m going to put together a cross discipline symposium where we can learn from those creating the applications and they from us. The more we understand HOW it works, the better we will be able to make it work more humanely and predictably.
Marianne Sweeny
A10: My thought as the CEO of my agency was that either we developed our own AI or someone else’s is going to eventually replace us. However, I think employing AI is the position to be in. Make AI work for you!
Joey Trend
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