“Luke Davis” was in charge of the #SEOchat on Twitter. These tweets are packed with information, but because they appear and disappear so quickly, you could miss them.

Tech Luke Davis Blogging. SEO. Pokémon. Python. NLP. Memes about the Simpsons. Founder @pandogmedia is a supporter of #BlackInSEO, #BLM, and #TransLivesMatter.

When you talk about web performance, I immediately think about how slow and awful most site are at loading. You’ve got these bloated sites, chock full of advertising scripts, massive images loading just to placate the CEO’s ego. It’s a PAIN to use a site on mobile, but the digital marketing manager is oblivious to the poor performace being caused by fixable load issues!

A1: CWV is overrated #SEOChat

Greg Bernhardt 

A1 Web Performance I think of: – Speed – Mobile Friendly – Optimized – Content Rendered – User Friendly

Debi Norton

Core web vitals!!!! #seochat

Mordy Oberstein 

My go-to tool is waterfaller.dev because it provides the scores I need, the waterfall of loading that helps me debug, and is pre-formatted with instructions for tech minded dev resources to fix these issues so I can just copy/paste them in an email/ticket and get the work done asap.

What I use to measure Core Web Vitals is… – Google Search Console – http://Web.dev – WebPageTest (they’re working on some fun stuff too!) – Lighthouseeeeeee

Jess Joyce

A2: For WordPress, Query Monitor. Keeps track of how plugins impact your site

Sweepsify

A2 Core Web Vitals Toolkit * G-Search Console * G-Lighthouse * Chrome Dev Tools * Page Speed Insights

Debi Norton

A3: If the conversion rate is going down and sales aren’t coming at the same freq are two obv signs. I would turn to the tool dashboards first to detect the change hopefully before it gets to that point

Sweepsify

A3 If the page doesn’t load fast – they bounce. It truly can be that simple, especially on mobile.

Debi Norton

Like what Luke? Give me an example. Like changing up a template so it looks more professional ?? Most often, all web improvements can help bolster the bottom line.

Debi Norton

A4: Remind the client that video-, animation-heavy sites HAVE to load fast otherwise it delivers a poor UX

Sweepsify

A5: Increased engagement, longer dwell time

Sweepsify

A5 CONTENT & CONVERSIONS

Debi Norton

A6 After just reading this article on SEL, my answer would be: Introducing E-E-A-T Google is now introducing the concept of E-E-A-T, which stands for Experience. Expertise. Authoritativeness. Trustworthiness.

Debi Norton

A6: YES it helps keep sites that are bloated with ads from making the top results

Sweepsify