“Luke Davis” was in charge of the #SEOchat on Twitter. These tweets are packed with information, but because they appear and disappear so quickly, you could miss them.
When you talk about web performance, I immediately think about how slow and awful most site are at loading. You’ve got these bloated sites, chock full of advertising scripts, massive images loading just to placate the CEO’s ego. It’s a PAIN to use a site on mobile, but the digital marketing manager is oblivious to the poor performace being caused by fixable load issues!
A1 Web Performance I think of: – Speed – Mobile Friendly – Optimized – Content Rendered – User FriendlyDebi Norton
My go-to tool is waterfaller.dev because it provides the scores I need, the waterfall of loading that helps me debug, and is pre-formatted with instructions for tech minded dev resources to fix these issues so I can just copy/paste them in an email/ticket and get the work done asap.
A2: For WordPress, Query Monitor. Keeps track of how plugins impact your siteSweepsify
A2 Core Web Vitals Toolkit * G-Search Console * G-Lighthouse * Chrome Dev Tools * Page Speed InsightsDebi Norton
A3: If the conversion rate is going down and sales aren’t coming at the same freq are two obv signs. I would turn to the tool dashboards first to detect the change hopefully before it gets to that pointSweepsify
A3 If the page doesn’t load fast – they bounce. It truly can be that simple, especially on mobile.Debi Norton
Like what Luke? Give me an example. Like changing up a template so it looks more professional ?? Most often, all web improvements can help bolster the bottom line.Debi Norton
A4: Remind the client that video-, animation-heavy sites HAVE to load fast otherwise it delivers a poor UXSweepsify
A5: Increased engagement, longer dwell timeSweepsify
A5 CONTENT & CONVERSIONSDebi Norton
A6 After just reading this article on SEL, my answer would be: Introducing E-E-A-T Google is now introducing the concept of E-E-A-T, which stands for Experience. Expertise. Authoritativeness. Trustworthiness.Debi Norton
A6: YES it helps keep sites that are bloated with ads from making the top resultsSweepsify