This is a curated recap of the weekly #SEOchat on Twitter, in case you missed it. There are a lot of useful insights in these tweets, but they go by so quickly that you might miss them! Here’s my best effort at bringing all those answers and questions into one place.
Keyword Planner. It is free.Dean Ryan Martin
A1. Call logs and live chat transcripts for keyword variations and a more well-rounded picture of where the current copy is struggling. I also second @cbrodzky on the eMarketer tip.Ryan Glass
A1 : Offline sources, like customer focus groups, industry publications, mining call transcripts, etcJon W
A1. Incognito searches. I love seeing who/what pops up when I’m researching. Sometimes I fall down rabbit holes I wouldn’t find other ways #seochatJamar Ramos | Your Black Superhero
A1. To help get this kickstarted – some of my faves are scraping from YouTube and Reddit, plus other social media networks. There’s so much to be gleaned from those! #SEOChatSam Torres
Search data tends to be more honest and unfiltered. “Don’t trust what people tell you; trust what they do.” Great book on the topic “Everybody Lies”: https://amazon.com/dp/B01AFXZ2F4/rJon W
A2. Search data has the opportunity to be an intel layer, creating feedback loops for your media program in nearly real-time. #seochatRyan Glass
A2. I think it’s a great way to look into the heads of people, how they phrase things, what words they use etc. Makes me feel closer to the user. But sometimes also makes me doubt our education system #SEOChatAnett P.
A2. Data dry-snitches on search intent. People can say they are/aren’t interested in something, but search data tells the truth Plus, some interesting shit pops up when you sift through the data. Sometimes you’ll find topic clusters you never thought you wouldJamar Ramos | Your Black Superhero
A2. #seochat I once spoke with the CEO of @tapclicks and he was really surprised that you could actually get a “pulse” on the level of market interest in a subject or service with SEO data. We’re totally spoiled in SEO, there is a HUGE business application for these insights.Jeremy Rivera
A2: It helps to: 1. Show what we stand to gain/lose if we do something 2. Highlight what’s working and what’s not working 3. Better align resources by prioritizing tasks 4. Create marketing budgets for proposed work #SEOChatChristina LeVasseur
A3. There is a potential powerful crossover between SEO & PPC. We love using high-converting organic metadata to inform what paid ad headlines should be. Works the other way, too #seochatQuote TweetJamar Ramos | Your Black Superhero
A3. #seochat Shifted entire marketing direction for a large company in the “invisalign” industry. We discovered that “braces” were no longer THE SINGLE focus keyword compared to other newer product specific phrases. This had HUGE knock-on effects for ads & commercials.Jeremy Rivera
SEO data can also impact the way you talk on social channels, so the next time you’re scheduling your linked-in post, keep your keyword data in mind and say “invisalign” instead of “braces” so you line up with your audience better!
A3: For content, it’s helped to prioritize what we should write about, and at times, *when* to write it based on seasonality. For tech, it’s helped to prioritize hindrances that are impacting a large % of the website, creating a poor UX for bots and people. #SEOChatChristina LeVasseur (Brodzky)
Used patterns organic traffic around the pandemic to explain user behavior and consumer actions #seochatMordy Oberstein
A3. Most recently, I helped our product team find the right names for calculators and other products. #SEOChatAnett P.
A3. Discovered a pain point which was then answered by a lead magnet that quickly built a mail list organically of ideal customers and a sales pipeline. Helps the business get clear on their offers and what they want users to do when they land on a page. #SEOChatTeresa Hunter – Bizstyler
A4. At @GrayDotCo, we’re using ML models to help tag huge keyword sets to identify opportunities for new product ideas, content programming, and competitive analysis for where our clients should expand first. #SEOChat
A4. #seochat – I’ve been playing around with different models to show “potential” over time. One great way is to visualize the traffic curve of moving from #10 to #1 for an “index”/”Group” of relevant keywords: https://docs.google.com/spreadsheets/d/14MGyVqM2qen7fXXVz3BNLaeeI58yu2uBfl-Fxpo_9TY/edit#gid=1157773210… (Source: @seoarcade report)Jeremy Rivera
A5. #seochat The best part is that the data does the talking. You eliminate a LOT of the “vague” aspects when you can support your comments with data. This can help when you’re talking to SALES teams, showing them what terms/phrases/questions people are searching. #FixYourSalesJeremy Rivera
A5. Data is the thing that confirms our suspicions, eliminates guesswork, and proves our value. It enables us to share insights based on the data, even the uncomfortable ones. That’s one way trust is built. #SEOChatChristina LeVasseur (Brodzky)
I’ve generally found people are curious about it – it’s novel to them in a lot of Ways #seochat
A5. Positive 🙂 We’re basically sharing what we know from search data. It’s information that can help other departments. And they can inform us as well. Opens communication to work together better. #SEOChatTeresa Hunter – Bizstyler
A6. Email marketing. There is a YUGE disconnect between what people want from a company & what we get through email sends. There HAS to be a way to square that circle with data #seochatJamar Ramos | Your Black Superhero
Hope you enjoyed the recap! In case you missed the previous week’s #SEOchat here are some more topics you missed!