A1. Are we planning for a completely new brand or an existing brand that has a good online presence? The goal, available resources, client budget, tech support, these are a few areas to check for the planning stage. #SEOChatAmal Ghosh
A1: Our plans are categorized by high-level topics. I’m not super confident in our strategy. I’m not super confident it is a strategy. #SEOChatPam Portland
The overall approach or philosophy stays the same, but obviously adjust the particulars of that as needed. #seochatMordy Oberstein
I approach most sites with an impact/effort matrix — prioritize high-impact/low-effort ideas to move the needle right away, schedule and ticket high-impact/high-effort ideas, reevaluate anything that’s low-impact/high-effort, and deprioritize low-impact/low-effort stuff. #SEOchatKavi Kardos
A2. Quarterly. Based on what was our goal when we started? Where are we after 3 months? How much closer were we to the target? What were the missing points? Can we improve from here to meet the target for next quarter? #SeoChatAmal Ghosh
A2. If it’s a large project, you can measure the impacts of individual deliverables as they’re rolled out, providing updates on a regular basis. In general, improvements will either be immediate or so incremental that you won’t see the big picture until after the engagement. #SEOChatDoug R Thomas, Esq
We’ve been using the same strategy for 12 months, with a new topic every quarter. So far, *shrug*. #SEOChatPam Portland
I like the OKR system because it forces you to reevaluate your plan of action at least once a quarter. If last quarter’s tactics didn’t get you closer to the goals you set at the beginning of the year, it’s time to rethink either the tactics or the goals themselves. #SEOchatKavi Kardos
#a3 #seochat The difference is the strategic aim of the tasks. If you’re just maintaining, that’s day to day. If you are moving with purpose and prioritizing your work accordingly for a long-term aim, that’s strategic.Crystal Carter (she/her)
#A3 #seochat We attempt to work through the G.O.S.T. Process (G)oals: What we’re trying to achieve (O)bjectives: Measurable effects (S)trategies: Possibly multiple to reach objectives (T)actics: Within each strategy: sprint-based effortsErin Sparks
Personally, it comes down to having a more conceptual approach to SEO—understanding things like where things are headed directionally, how the algo is changing, etc. #seochatMordy Oberstein
A3. We can say the strategy is the basic foundation if it goes wrong then we will rarely get expected growth, at the same time having an unskilled person for doing the day to day activities can also negatively impact. So both have to give their best for better outcome. #SEOChatAmal Ghosh
A3: Our strategy is to generate lots of new content that is optimized for SEO to increase our EAT #SEOChatPam Portland
A3. This isn’t terribly cut-and-dried, but I was talking with a business owner about why it’s important to me to think in projects, not retainers. Retainers lead to that “just some tactics” thinking, where you fight to fill the hours every month. 1/2 #SEOChatDoug R Thomas, Esq.
A4. The biggest change for me has been my change in thought about how SEO should be structured. A monthly retainer typically doesn’t make sense for most businesses — it incentivizes all sorts of strange things. Strict, clear deliverables! #SEOChatDoug R Thomas, Esq.
I know I focus way more on user experience these days. Site architecture, ease of navigation, readability, and accessibility — as search engines prioritize UX more and more, we have to keep up #SEOchatKavi Kardos
Been way more focused on content nuances and overall site identity since the Medic update back in 2018 #seochatMordy Oberstein
A4: We made a strategic shift last year to prep for a big launch that has morphed and been postponed. Our strategy has remained the same, tho, so no coordinated support alongside content. Results as expected. #SEOChatPam Portland
A4. The complexities and the number of stakeholders have increased. Activity online has become more of the main business activity for more businesses. This means you have to make a case for your approach that satisfies multiple perspectives.Crystal Carter (she/her)
I really do hope the summary was helpful. If you missed the #SEOchat from the prior week, you can find it here.