If you missed it, “Chima Mmeje” presided over Twitter’s educational #SEOchat. These tweets are stuffed with information, but you could miss them because they come and go so swiftly. I made an effort to compile and cite all of those comments.

Chima Mmeje is a content strategist and writer for SaaS companies, the founder of TheFCDC, and a speaker at BrightonSEO.
Finding the value proposition is key to unlocking the value paths for keywords. Find out what leads people to the pages that actually generate revenue, and not just visits/sessions.

A1: Look at the keywords brands are running PPC ads on and start there. I feel like there isn’t a way to know for sure without doing some SEM

Sweepsify 

Don’t start with SEO. Start with the actual Business. Get info regarding products/services, margins and existing sales volumes. This allows you to see what terms make money, and which don’t. Then take those as seed terms, and do Keyword Research.

Darth Autocrat (Lyndon NA)

A1 I focus on search intent and mid-volume keywords.

Amna Aslam

I have “stock” content ideas, that apply for various products/services. But in some cases, the client requires custom stuff due to their (or the markets) nature. Ideation usually revolves around the audience, their use-cases, challenges they may face etc.

Darth Autocrat (Lyndon NA

A2 If they think they’ve covered everything, I’ll research a new audience and expand content from there. Starting off with producing top of funnel content.

Sya

1. For them, would probably be “use cases by vertical” for new content ideas. 2. For keyword research at this stage, I would research what zaps people searched for. 3. Focus is on actionable content leading to new signups.

Sweepsify 

LOL – touched on this in A2 😀 By searching certain patterns/looking at certain types of site for inspiration from actual users. You can also talk to Customer Services/Sales/Support, and see if there are any specific “words” and “questions” thy deal with.

Darth Autocrat (Lyndon NA)

A3: Semantic SEO Love

@semrush Writing Assistant for this

Sweepsify

A4: Absolutely. It shows you HOW ppl use keywords. Often the hashtag usage differs from the organic search usage.

Sweepsify

If there is a community present for that type of task/product/service, or references to the Brand (or competitors), yes – it’s worth checking out. The problem is (as with SE KWR), finding the words prospects use vs existing consumers/users.

Darth Autocrat (Lyndon NA)

By looking at where competing content appears, and where the links to those come from. You can also do searches constrained to specific platforms (inurl: operator) (or use the platform search), to see if there is interest on things like Facebook/Twitter.

Darth Autocrat (Lyndon NA)

A5: Use content distribution tools. That way it can end up anywhere!

Sweepsify 

Interaction and Engagement metrics are a bit iffy on most web-trackers (GA, Matomo etc.), but you can look at several metrics to piece together a rough idea. Small Time on Page, high Bounce rate, Low return visit rate etc. can all (together!) indicate issues.

Darth Autocrat (Lyndon NA)