LocalEasy⏱ 2–4 months
What It Is
Submit consistent NAP (Name, Address, Phone) information to local business directories, industry-specific listings, and data aggregators to build the web of off-site references that signals local entity legitimacy to Google. Citation inconsistency is more damaging than citation absence — a business with 10 consistent citations outranks one with 50 inconsistent ones.
How It Works
- Audit existing citations with BrightLocal or Moz Local — enter your exact business name and pull a report of all existing listings. Identify every case where the name, address, phone, or website differs from your canonical information
- Fix all inconsistencies first before building new citations — an inconsistent citation actively hurts your local entity clarity; clean up before you build out
- Claim and fully optimize listings on the core tier: Yelp, BBB, Apple Maps, Bing Places, and 4–6 industry-specific directories (Healthgrades for health, Houzz for contractors, Avvo for legal, etc.)
- Submit to the four major data aggregators — Neustar Localeze, Data Axle, Foursquare, and Acxiom — which distribute your information to hundreds of secondary directories automatically
- Monitor citation health monthly using BrightLocal’s citation tracker — new incorrect listings appear regularly as data aggregators redistribute information, and unchecked drift will erode your consistency score
Who Recommends It
- Darcy Sullivan — Unscripted SEO (Local SEO for Health & Wellness)endorses
- Wyatt Bonicelli — Unscripted SEO (Local SEO for Contractors)endorses
Difficulty
Easy
Easy
Time to Results
2–4 months
2–4 months