A1: Yes they need SEO! They want to be found online and often have similar names or acronyms to other organizations. And they have competitors. Take your favorite—or least favorite—constitutional right. There will be orgs on both sides trying to make their case online.
#seochat – It’s hard to claim JUST ranking for something is “awareness”, so you’d need at minimum a Google Analytics Session or page view, to show the visitor “became aware”. Grants MAY have verbiage defining “awareness” so check for the legal definition for your non-profit. pic.twitter.com/PSksMTJFGF
You may actually find a more precisely allocated budget for marketing/awareness in many grant-based charities, because you don’t have the same “ROI” based on cashflow that FOR profits have. pic.twitter.com/bf7x1eo2bl
A2: Many are but some are well funded. Some will have grants to improve their online presence and outreach so don’t rule them out. #SEOchat Here’s how to check… Most tax-exempt org fill out an IRS form 990, which lists detailed financial information about the organization, its highest paid employees and the vendors they use. This can give you insights into budets. Google form 990 + organization name or use a form 990 lookup
A3: • News coverage • Leveraging research such as regularly publishing an index or the state of <their area of focus> • Get board members to link from their profiles on high powered sites • Claiming knowledge panels and business listings #SEOchat
A3. #seochat Way easier to pitch a “roundup” when you’re a non-profit. There’s a motivation for businesses to participate, get badges/awards from non-profits. So tap into that! Reciprocity yo!https://t.co/KiAFGgmlcLpic.twitter.com/DHSoGFpxfQ
Qualifying non profits can utilize the Google Grant programs, which include 10K a month Google Ads, Free Google Workspace, Premium YouTube and Google Maps Products and a fundraising platform
A4. It’s going to be hard to find consistency the hardest challenge. Either get budget to outsource writing, or stick to transcribing audio recordings/simple video interviews, because it’s unlikely you snagged a skilled copywriter on your non-profit staffing. #seochatpic.twitter.com/IwzoGGd9ac
A4: I see a lot of subdomains for one-off projects that aren’t unified, such as for conferences or data projects. And expertise not reflected in content even though many experts on staff. Show those biographies and who is reviewing the content.
A4. It’s going to be hard to find consistency the hardest challenge. Either get budget to outsource writing, or stick to transcribing audio recordings/simple video interviews, because it’s unlikely you snagged a skilled copywriter on your non-profit staffing. #seochat
A5: If you have a recurring study, give it a permanent landing page. Make the full text available as HTML instead of only sending visitors to the PDF. Add some callouts for social sharing.
Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of Homes.com, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results.
He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.
This is a part of a series of tutorial videos I’m recording, on how to execute on an SEO audit over at Udemy. You Want MOAR ABOUT SEO AUDITS!? Here ya go!
I was just chatting earlier today with a fellow parent who was picking up their kid from an outdoor educational program, Nashville Nature Explorers is you’re in the area are AMAZING. He told me that Read more…
