What’s the best way to create a content marketing plan?

The best way to create a content marketing plan is to make a Google sheet and take an inventory of your current posts and pages. Add columns to denote specific categories and where in the discovery/sales funnel you’d expect someone searching for this content to fall E.g. “top cars in 2022 vs Reasons to not buy a kia nero”.

Next grab find your relevant keywords and put that into another sheet.

Last create a “Headline List” of potential articles that don’t exist in your inventory, or potenial re-rewrites of existing posts to match that headline that’s informed by your keyword research.