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How often should you update content on your website?

By Jennifer Ledford / July 25, 2022
3.36K viewsJuly 25, 2022
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Jennifer Ledford228 July 25, 2022 0 Comments
Jeremy Rivera Answered question July 25, 2022

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Jeremy Rivera3.76K Posted July 25, 2022 0 Comments

Update Content For Thoroughness

In short, your content should be updated to make it as complete and as thorough as possible. If new developments in the topic arise, or the original post didn’t fully address all sub-topics related to that top level topic, then it should be updated when you have more resources.

Update Content For Seasonality

Certainly, any content that is seasonal in nature should be updated periodically, like if you’re discussing summer fashion in 2021 those fashions won’t be the same in summer 2022.

Update Content With New Conversations & Feedback

Often when content is published, you hopefully will be posting on social outlets and channels and aiming to get conversations going on the subject. If those posts gain some great quotes, or generate meaningful feedback, you should update the post possibly even embedding tweets or block quotes attributing those further ideas.

Evergreen Content Is The Goal

The job’s never really done. If you’ve done your basic legwork to turn “one-time content” into a post that can “stand the test of time”, there may still be developments that occur or just new viewpoints of your own that you want to add over-time. It’s worth it to revisit content on a consistent basis if you’re making edits and additions. So something like a revisit anywhere in the 1-6 month range will always “bear fruit”, especially if you’re coming back to add missing internal links or using new keyword research data.

Jeremy Rivera Answered question July 25, 2022
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