SEO Arcade · Client Delivery Dashboard
EZMarketing — Podcast Repurposing
Every podcast interview Tom gives on someone else’s show, turned into a full collateral kit in EZMarketing’s own voice and colours: a publish-ready interview article, standalone topical guides (not recaps), branded quote cards and visual explainers, and a 40-post social swipe file per interview. Plus two cross-interview eBooks and a KDP-ready book built from the two Unscripted SEO interviews. Everything lives in the shared Google Drive folder — new interviews appear here as they’re processed.
1. Be-Picked — “Why Most Service Providers Never Get Hired”Delivered
- Interview article, publish-ready (DOCX) — 3 title options, key-takeaways box, 15 verified links, 4 embedded graphics
- Topical article — How to Write Website Copy That Converts — evergreen how-to, not a recap; the four voice-extraction questions
- Topical article — How to Structure Your Website for AI Search — question-headings, in-page FAQs, and what genuinely changed
- Social swipe file — 40 posts (DOCX + Markdown) — LinkedIn, Facebook, Instagram, X, with image pairings
- 9 branded graphics — 3 quote cards + the Bar Test, pull-vs-push, credibility stack, voice-extraction, heading rewrite and AI-search explainers
2. An Agency Story — “What a Disney Princess Can Teach Agency Owners”Delivered
- Interview article, publish-ready (DOCX) — the 1996 origin story, the reading-glasses code, the book-versus-logo-pen argument
- Topical article — Why Your Team Needs a Framework to Tell You No — the deference problem and the sentence that fixes it
- Topical article — Why Every Business Owner Should Write a Book — including how to actually get one written
- Social swipe file — 40 posts (DOCX + Markdown) — story-led; leans LinkedIn and Facebook
- 6 branded graphics — 3 quote cards + the thirty-year timeline, the tell-me-no framework, book vs logo pen
📕 Cross-interview eBooksDelivered
- The Website Is the Center of Everything — 19-page PDF, the acquisition half: the Bar Test, voice extraction, the town-page grid, indexation, four readers, questions as keywords, the compound effect, what AI changed
- The Tail Can’t Wag the Dog — 19-page PDF, the operating half: the origin story, core values as culture, hire slow fire fast, client concentration, firing toxic clients, running remote, knowing your ceiling
📖 KDP Book — “Every Master Was a Disaster”Delivered
- Manuscript (DOCX, KDP 6″×9″) — Part 1 Getting Found and Getting Chosen · Part 2 The Company Behind the Marketing · Part 3 Thirty Years of Being Wrong in Public, plus introduction, conclusion and author bio. Table of contents and page numbers rebuild themselves on open
- Front cover image (1600×2560, KDP spec) — JPEG, ready for the Kindle cover slot; the paperback full wrap can be generated once the final page count is locked
Shared Drive folder
Prepared by SEO Arcade · questions: jeremy@seoarcade.com