An interview with Dave Gulas of EZDC 3PL on what e-commerce brands need to know about fulfillment, marketing, and entrepreneurship
By Jeremy Rivera | From the Unscripted Small Business Podcast
Dave Gulas — President & Co-Founder of EZDC 3PL | Connect: LinkedIn | Beyond Fulfillment Podcast
The Logistics Gap Dave and His Partner Saw
Dave spent 20 years in medical and pharmaceutical sales before founding EZDC 3PL. The insight that launched the company: legacy big-box 3PLs were complacent and not providing proper service to e-commerce brands. Their pharmaceutical-world customer service ethos — urgency, ownership of mistakes, treating client inventory like their own — became the differentiator.
When to Outsource Fulfillment
Every e-commerce brand hits a graduation point: too many orders to self-fulfill. A proper 3PL brings negotiated carrier rates, warehouse management software, automated Shopify/Amazon integrations, and right-sized packaging — so the brand can operate in its zone of genius. Without automation from day one, you can’t scale.
Marketing a B2B Logistics Company
Dave’s key insight on logistics marketing: “People aren’t moving warehouses every month. They have to be able to find you when they’re ready.” The flywheel: consistent LinkedIn posting, guesting on podcasts, running his own Beyond Fulfillment podcast, and blogging. Not cold calling — visibility and content marketing.
Bootstrap vs. Funded — What Dave Sees Working
More success from bootstrapped companies — specifically those with the proper amount of patience. Funded companies face pressure to turn profit fast, which can force skipped steps. The winning pattern: conservative capital, consistent daily actions, incremental growth, and enough runway to let ideas mature.
Dave’s Two Pieces of Low-Hanging Fruit Advice
Personal brand: “Faceless nameless brands are losing ground to founder-led companies. People more and more are craving real human connection — especially with the rise of AI and so much fake stuff out there.” Get your thoughts out on whatever platform you choose. Customer service: Founder-led up-and-coming companies that treat customers right are winning against legacy giants made complacent by bureaucracy.
More interviews on the Unscripted Small Business Podcast | Learn more about EZDC 3PL