When you have a business, say a fashion designer, that transforms it’s entire business model to crafting masks for hard hit hospitals in their city, that’s something where you will get links from your media mentions, and a variety of sources.
However, what if you’re a heavy industrial tool company that sells, rents and calibrates tools used on industrial equipment? You’re just not a “sexy” business. Other “boring” industries I’ve helped with have been steel door manufacturers, toilet partition manufacturers, asphalt maintenance companys and waste oil heating products.
Does that mean that there’s no way to build links if you’re in a “boring” niche? Heck No! There’s still a huge swatch of potential link sources!
What is Your Industry’s “Nexus of Care”
There’s a central focus in every business. The objective of the product or service being provided is never isolated though. If you’re providing residential plumbing services then you’re connected to every other service or product related to the residence and the resident who hires them.
Here’s a thought exercise, think about your client or your companies
- Parralellel Industries
- Make a sheet
- Send outreach via email or socials
- Links from humans (Requires Relationships)
- Do you have vendors who could add a link to you
- Do you have providers who could add a link to you
- Are there industry credential sources who could link to you
- Go and (digitally) meetup with marketers!
- You’re more likely to get links if the people IN CHARGE of websites know about you
