Business-to-Business SEO, or for short, is the process of improving a website for search engines with the aim of luring and converting other businesses as clients. Since the target demographic and the purchasing process are often more complicated and include numerous decision-makers, this is distinct from B2C SEO (Business-to-Consumer).
I think these businesses are gonna see it as a way to save money and it’s gonna hurt them in the long runMordy Oberstein
Yes, there is already a huge shift in how ChatGTP helps in SEO efforts (I am not talking about the content generation). CHatGTP can be your co-pilot with technical SEO. I am playing around how I can use ChatGTP at coding level (PHP & Python)Megan Newman | eCommerce
A1: Businesses will need to integrate human experience with the power of AI tools to succeed. People still have conversations with each other that are not available to LLMs. That knowledge is uniquely ours.Kristi Hines
A2 Increase brand awareness & trust with B2B content: – create content w/ value for Target Audience – establish brand as “experts” w/ webinars/whitepapers -utilize social media to reach TA -keep branding consistent i.e., messaging, tone, colors, fontsDebi Norton
Trust is a lot about content quality and doing the right thing as opposed to going for quick wins and salesMordy Oberstein
A2: Distribute content in multiple formats across the top channels your target customer uses. This allows you to reach the most customers on the channels they trust with the content they like – lists, blogs, videos, photos, tutorials, podcasts, email, etc.Kristi Hines
A3: Data aggregators of all types. Search Google News by statsSweepsify
A3: Smoke signals, Surveys, interviews, customer feedback, industry news, competitors, forums, and social media, lead generations tools.Damian Schmidt
A3 Setting a B2B Content Strategy w/out tools – utilize your team, customer service, and salespersons to find out what questions your Target Audience is asking & create content from there.Debi Norton
It’s great for brand positioning in so many waysMordy Oberstein
A4 HOW TO START A SEO STRATEGY * Understand Business Goals * Identify Ideal Target Audience * Set Strategy in Alignment with Business Goals & Audience * Create Enchanting Content that Supports Strategy * Keep Content Consistent Across all MediumsDebi Norton
B2B the sales cycle is quite different. The Sales funnel is also long. They will only enter the funnel when there is enough trust. Ads can give you Branding and visibility. Not trust. SEO will provide that.Megan Newman | eCommerce
A5 B2B / B2C SEO Strategies Tailor your SEO strategy to the unique needs of your target audience, you can optimize your website for search engines and drive more targeted traffic to your site, ultimately increasing conversions and ROI.Debi Norton
B2B SEO is a digital marketing technique that optimizes a website and its content to appear higher in search engine results pages for business-to-business inquiries. Technical optimization, keyword research, and content marketing are all part of it, as is an awareness of the B2B buyer’s journey and sales cycle. For best results, B2B SEO involves ongoing monitoring and adjustment.