Introduction
B2B SEO is a digital marketing technique that optimizes a website and its content to appear higher in search engine results pages for business-to-business inquiries. Technical optimization, keyword research, and content marketing are all part of it, as is an awareness of the B2B buyer’s journey and sales cycle. For best results, B2B SEO involves ongoing monitoring and adjustment.
Since the target demographic and the purchasing process are often more complicated and include numerous decision-makers, this is distinct from B2C SEO (Business-to-Consumer).
I think these businesses are gonna see it as a way to save money and it’s gonna hurt them in the long run
Mordy Oberstein
Yes, there is already a huge shift in how ChatGTP helps in SEO efforts (I am not talking about the content generation). CHatGTP can be your co-pilot with technical SEO. I am playing around how I can use ChatGTP at coding level (PHP & Python)
Megan Newman | eCommerce
A1: Businesses will need to integrate human experience with the power of AI tools to succeed. People still have conversations with each other that are not available to LLMs. That knowledge is uniquely ours.
Kristi Hines
A2 Increase brand awareness & trust with B2B content: – create content w/ value for Target Audience – establish brand as “experts” w/ webinars/whitepapers -utilize social media to reach TA -keep branding consistent i.e., messaging, tone, colors, fonts
Debi Norton
Trust is a lot about content quality and doing the right thing as opposed to going for quick wins and sales
Mordy Oberstein
A2: Distribute content in multiple formats across the top channels your target customer uses. This allows you to reach the most customers on the channels they trust with the content they like – lists, blogs, videos, photos, tutorials, podcasts, email, etc.
Kristi Hines
A3: Data aggregators of all types. Search Google News by stats
Sweepsify
A3: Smoke signals, Surveys, interviews, customer feedback, industry news, competitors, forums, and social media, lead generations tools.
Damian Schmidt
A3 Setting a B2B Content Strategy w/out tools – utilize your team, customer service, and salespersons to find out what questions your Target Audience is asking & create content from there.
Debi Norton
It’s great for brand positioning in so many ways
Mordy Oberstein
A4 HOW TO START A SEO STRATEGY * Understand Business Goals * Identify Ideal Target Audience * Set Strategy in Alignment with Business Goals & Audience * Create Enchanting Content that Supports Strategy * Keep Content Consistent Across all Mediums
Debi Norton
B2B the sales cycle is quite different. The Sales funnel is also long. They will only enter the funnel when there is enough trust. Ads can give you Branding and visibility. Not trust. SEO will provide that.
Megan Newman | eCommerce
A5 B2B / B2C SEO Strategies Tailor your SEO strategy to the unique needs of your target audience, you can optimize your website for search engines and drive more targeted traffic to your site, ultimately increasing conversions and ROI.
Debi Norton
| Speaker | Key Points |
|---|---|
| Mordy Oberstein | – ChatGTP is a valuable tool for technical SEO, allowing for more efficient and effective optimization. – Experiment with using ChatGTP for coding level tasks in PHP & Python to further streamline SEO efforts. – When starting an SEO strategy, first understand business goals and identify the ideal target audience. From there, create an enchanting content strategy that is consistent across all mediums. – Distribute content in multiple formats across top channels to reach the most customers on the channels they trust with the content they like. – Keep up with ongoing monitoring and adjustments to ensure the best results. |
| Megan Newman | – To succeed in business, it is essential to integrate the human experience with AI tools. – Tailor your SEO strategy to the unique needs of your target audience to drive more targeted traffic to your site and ultimately increase conversions and ROI. |
| Kristi Hines | – Establish your brand as “experts” with valuable B2B content such as webinars and whitepapers. – Utilize social media to reach your target audience and keep branding consistent across all messaging, tone, colors, and fonts. – Use data aggregators and tools to find information and stay on top of trends in your industry. |
| Debi Norton | – Trust is built through quality content and doing the right thing, not quick wins and sales. – In B2B sales, trust is key, and SEO can provide the necessary foundation for building trust and driving conversions. – Effective brand positioning is crucial for success in many aspects of business. |
| Sweepsify | – Gather information for your B2B content strategy from various sources such as surveys, interviews, customer feedback, industry news, competitors, forums, social media, and lead generation tools. – Use the insights gained from these sources to create content that resonates with your target audience and establishes your brand as a trustworthy and knowledgeable resource in your industry. |
| Damian Schmidt | – Utilize your team, customer service, and salespersons to find out what questions your target audience is asking and create content from there. – This approach can help you create content that is tailored to your audience’s specific needs and interests, making it more likely to engage and convert them. |
