In this segment of the #serpstat_chat series, host Damian will guide us on the steps to acquire your first customers.
Acquiring your initial customers requires a well-planned strategy. To achieve this, you should focus on identifying your target market, expanding your network, providing incentives through promotions, utilizing content marketing, requesting referrals, and collaborating with other businesses. These steps will help you successfully attract and maintain new customers, leading to the growth of your business.
A1: The two main factors that influence a customer’s buying decision on a newly released product are Trust, Authority, and price. Customers need to feel safe when making a purchase online. Also, nobody wants to feel like they are overpaying. Do pricing research.
Joey Trend
A1. Depends on the product/service, but there are basically 3 pricing tactics you can use to position a product (search them up). It’s generally easier to market a product when there are already a few competitors, as that’ll come with search demand, and lotsa info.
Remco Tensen
A1 Factors Influencing Customer’s Decisions on Buying a New Product: -Benefits & Features -Brand Recognition/Trust -Marketing/Advertising -Reviews/Recommendations
Debi Norton
A2: In simple terms network within your industry. Being shy will only hurt you as a business person. Have as many conversations online and in person as you can!
Joey Trend
a2. I would find quora threads, reddit channels, Linked in groups for the target personas/focus customers and note how they talk about their pain points. Use these conversations to frame how the product solves these issues & bake into messaging framework.
Marianne Sweeny
A2 Finding Customers for Offering- -Define Target Audience -Create an Irresistible Offer -Offer a Free Trial/Demo -Leverage Current Customers -Provide $$ back Guarantee
Debi Norton
A3: Free to start Word-of-mouth, social media, content, SEO, paid ads, networking, email: leverage existing customers, no-cost social campaigns, blog posts, videos, podcasts, ebooks, optimize website, local events, online communities, email campaigns.
Damian Schmidt
A3 Some Low Cost Ideas to Gain New Customers: -Utilize Social Media -Email Marketing -Influencer Marketing -Create Great Content -Networking
Debi Norton
Building a LinkedIn company page!
Dan Rice
Q4: The best bang for your buck as a start-up is to attract new customers would be attending an industry-relevant event. Getting to know key players on a personal level will take you to the top!
Joey Trend
A4. The best clients come from references – a wise SEO once told me (
@schachin “The Cleaner) – but paid is important to get leads quick – and create evidence in the form of reviews (if you can afford it)
Remco Tensen
A4: consider the following. 1. Budget & Resources 2. Audience. 3. Technical Understanding 4. Audience end point 5. Tyep of product/ service Etc.
Avast Zumac
A4: Paid methods to attract new customers: Ads on Google, FB, social media, email, influencers, SEO, content, PPC. Test & measure results. Tailor message, use right channels for target audience. Learn your data.
Damian Schmidt
A5: In the first couple of years as a startup group education programs like online coaching, paid networking groups, events, and meetups should be your top priority. Once you have that base of direct marketing the online marketing side will become way easier
Joey Trend
A5: Set measurable goals, determine desired audience, research cost, calculate budget & set budget for paid promos. Compare pricing models & factor in costs. Monitor, measure & adjust budget as needed.
Damian Schmidt
A5 Defining a Budget for Paid Promos Know what’s the ROI on obtaining ONE new customer?
Debi Norton
A6: Soon as you start. Optimize customer acquisition ASAP. Maximize ROI & take advantage of opportunities. Monitor & adjust tactics as needed. Make it ongoing.
Damian Schmidt
A6 Start optimizing your customer acquisition tactics asap, at the pre-launch of your business or product. Customer acquisition is a continuous process & it’s essential to have a strategy in place from the beginning to ensure that you’re attracting the right TA
Debi Norton
A6: If you aren’t acquiring any customers you should re-evaluate your tactics. Sales is an ongoing process. You have to be open to change and observant. #serpstat_chat
Joey Trend
A7: After you have built your network start capitalizing on those relationships. Get good at what you do and then start pitching potential clients. Confidence is key to moving forward from that first startup stage.
Joey Trend
A7. Ask for a review. Pro tip: ask not just for star reviews on FB and shit. Ask for WALL reviews. Video. Cause you can share those. If you’re REALLY smart: interview RIGHT after the intake TOO – cause people are always happy after a good onboarding.
Remco Tensen
A7 Provide an Awesome Product/Service & Referrals can be a great kick-start for obtaining new customers.
Debi Norton
Q8: 1. Do mkt. research: understand target cstmr needs & how your prod/srv can solve their prob. 2. Create a long-term plan. 3. Prioritize cust. serv. 4. Ask mentors/experienced entrep. for help. 5. Outsource/delegate tasks to focus on key aspects of biz. #serpstat_chat
Damian Schmidt
A8 Start-ups should avoid giving their products/services out for FREE – takes away from the value.
Debi Norton
A8: Doing tasks without knowing why is a big problem with a lot of new businesses. Create the vision and then work on your goals. Do not get ahead of yourself and do work that you will have to do more work to correct in the future.
Joey Trend
In conclusion, acquiring your first customers is a critical step in the growth of your business. By identifying your target audience, networking, offering promotions and incentives, utilizing content marketing, asking for referrals, and collaborating with other businesses, you can effectively attract and retain new customers and drive the success of your business. Consistency and persistence are key, but with the right approach, you can achieve your goal.
