In internet marketing terms, a conversion is when a website visitor attempts to connect with the business running the site, and gives some form of contact information. This is most often submitting a form to be contacted, adding an item to a shopping cart and making a purchase on an eCommerce site, clicking a link for a phone number listed on the site or sometimes when they join a newsletter or exchange an email to download a whitepaper.
In internet marketing, a conversion is the transition from a simple website visitor who is looking around for information, to a customer who is inquiring about your products, services or more information and is giving their contact information.
The ideal way to track this occurence is for you to track an event or specific page visit as a “Goal” in Google Analytics, so you can back-trace the “source” of that particular visit. Knowing if they came from a Google search, a referring website, a paid advertisement, a click from a newsletter or typed the url in directly can impact your marketing budget decisions.