How Do You Fix 404 errors?

In order to fix that broken link you need to restore the page or post to the url that is currently showing a 404 error, or you need to add a 301 redirect to your Htaccess file, possibly with a plugin, so that users arrive at a real resource. Ideally, the redirect sends that traffic to a resource that is topically similar.

Of course, there is a chance that you a “broken link” on another page of yours actually “created” the 404 error in the first place by pointing to a non-existent url. If that’s the case, you should track down the internal link on the page pointing to it and update the ahref code to point to a proper resource, or remove it altogether.