From building backlinks, to creating new content, to refreshing older content, there are many things to keep up with when it comes to SEO. What’s the best way to stay organized and create a schedule to make sure nothing is overlooked? Do you have an “SEO routine” for tasks that require on going maintenance?
When you start a project, it’s useful to create an SEO audit/SEO Roadmap. This can be a slide-deck, a Google Sheet or a Google doc that digs into your current site’s deficiencies. This document looks at what your potential campaign should hit in terms of keywords, on-page improvements, technical seo fixes, content creation, analytics and link building. Sometimes this audit doc could be a presentation, coupled with a literal checklist sheet, where you can assign tasks priority, timeline etc.
Generally speaking, organizations executing on these projects fare best with some type of project management tool, which can be populated with objectives from your SEO Roadmap.