This is Bobby Warren. I’m a former award-winning journalist who left the industry in January 2018 to start Wooster Media Group an SEO-based marketing company. I created a side hustle a few years later called a site where I try to help former journalists like myself thrive and live their best life after journalism.

So, I started out doing SEO audits for local businesses and I would do an audit and optimize their website. I’d create optimized copy, I’d try to get an optimized blog post to keyword research and then I would promote those blog posts via social media.

So my three-pronged approach was:-

  • Optimize
  • Publicize 
  • and Socialize.

I discovered I had a knack for optimizing content. I ended up creating a content optimization course. But I want to share with you a strategy that I picked up probably just within the last two or three months. I’ve been in business since 18, and I’ve just now figured this out midway through 2022, it’s a little bit embarrassing. But you know what? We’re always learning, aren’t we?

So let me teach you this little trick. I use keywords everywhere. I don’t use keywords everywhere for keyword research, for instance, but there are some things that it does well and I really like it for those things.

So let’s say a client has asked me to optimize a blog post and the keyword is “live frugally,” right? So search live frugally. And here we see on the right some data from keywords everywhere. And I don’t really pay attention to that. It’s not that there isn’t good information. As I said, I just don’t use it for keyword research. Instead, I’ll look at the top of the top-ranking page. I’ll go ahead and click on that. And when it loads, we see here that it’s got the highlighted text from Google. But anyway, this is the site. And what I’ll do here is make sure I have keywords everywhere extension on. 

So you can purchase something like a hundred thousand credits for ten bucks, and it will last for a while. So all these different things you can do, but the one I’m concerned with is organic ranking keywords for this particular URL. So I’m going to click on this Organic Ranking Keyword. It will open up a new tab. And it’s going to show me the top 5000 keywords for this particular page. And so, as you look here, it estimates that frugal tips will drive the most traffic to this site.

Look at the INTENT of the Keyword

I’m just looking at these keywords. I’m not really that interested in the volume or, you know, the difficulty or, you know, the CPC right here. And this shows me frugal tips. That might be another keyword I want to focus on. Frugal money-saving, how to live frugally, frugality. and so. I’m going to start incorporating those terms into my process when I start optimizing the content. What I like to do is, because you’re going to lose all these keywords, I always download them to Excel. save those and have them ready for you to analyze further.

That’s what I do.

Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.