I’ve spent nineteen years in SEO watching people spend money on Google Ads the wrong way.
So when I got on the Unscripted SEO Podcast with David Pourquery, founder of Groas — an AI system that claims to fully autonomously run Google Ads campaigns better than humans — I had questions. Here’s what David had to say.
What Groas Actually Does
Groas runs hundreds of agents simultaneously, reading live account data and making decisions. A human can analyze maybe 10–20 data points before taking action. Groas analyzes hundreds of thousands per hour. The claim: fully autonomous campaigns, end to end — not just recommendations, but actual execution.
The Dirty Secret About Google Ads Agencies
Two customer patterns emerged: business owners who fired $5–10K/month agencies and replaced them with a $1K/month Groas subscription, and agencies who quietly plugged client accounts into Groas while pocketing the difference. David’s estimate: 90–95% of agency-managed accounts they take over are misconfigured — no geo-targeting, broad match keywords, irrelevant landing pages, budget burning with no conversions.
80% of Customers Come from LLM Recommendations
“We’ve done zero marketing. 80% of customers come from LLM-based SEO recommendations — just recommending Groas when people ask what they need. The other 20% are referrals.” Groas is a live case study in entity-based LLM visibility actually driving business revenue.