It’s pretty nifty when you can bring content from other sites and sources into your site, but it’s not just a free ticket! You’ve got some implications for your users and even your SEO to consider!

A Deep Dive into the Technical SEO Aspect of Embeded Content

  • Media/Content players and widgets, how do they embed? Where, and the features within their share popups?
  • Do you have embedded stores on Facebook, Twitter, Medium, Tumblr for Shopify?
  • How do they appear in RSS feeds?
  • On which RSS readers? What alt images/links?
  • How are those shared directly from the embed?
  • Do they provide link options? Embedded would include players/widgets, how they embed, where, and the features within their share popups. Maybe also the content of any feeds for ecommerce, podcasts, blog rss etc “syndicated links”
  • You (or even an affiliate or customer) embed a video or dynamic store widget in a blog post using oembed, or pasting the code.
  • What happens in the RSS feed?
  • What appears in RSS when in a reader?
  • What appears in email with RSS > email What happens with the same link on other sites?
Turns out that embedding isn’t just a copy and paste of code!

Example of Tricky Embed Code

This is old embed code Before HTML5 was universally supported Youtube had just switched to Iframe embeds Facebook only supported Flash embeds. Twitter cards didn’t exist yet, but the embed code could build links to any site:

Imagine 100 affiliates for a store posting a widget that allows for a transaction directly on their blog page using ShopPay in 1 click.

Do the same on Facebook, Twitter, Medium, Tumblr In RSS/Email there is guaranteed at least a thumb + link, even if iframe blocked.

How is this Technical SEO?

A shop owner might fill in 1 field for where a blog post or landing page announced the new product.

Everything else… code, widget interface, shop interface and affiliate system is all very technical. Systems that build links and sales


Jeremy Rivera

Jeremy Rivera started in SEO in 2007, working at Advanced Access a hosting company for Realtors. He came up from the support department, where people kept asking "How do I rank in Google" and found in the process of answering that question an entire career. He became SEO product manager of, went "in-house" at Raven Tools in Nashville in 2013. He then worked at several agencies like Caddis, 2 The Top Design as an SEO manager and then launched a 5 year freelance SEO career. During that time he consulted for large enterprise sites like Smile Direct Club, Dr. Axe, HCA, Logan's Roadhouse and Captain D's while also helping literally hundreds of small business owners get found in search results. He has authored blog posts at Authority Labs, Raven Tools, Wix, Search Engine Land. He has been a speaker at many SEO conferences like Craft Content and been interviewed in numerous SEO focused podcasts.

1 Comment

Jeremy Rivera · March 7, 2023 at 1:17 am

When you’re embedding content onto your site, it’s not just set and forget!

Comments are closed.