This is a curated recap of a #Serpstat_chat on running paid ads without burning your budget. The thread kept circling one theme: paid and organic aren’t rivals — the businesses that win treat ads and SEO as one funnel, sharing keyword intelligence and landing pages instead of fighting over the budget. Here are the answers worth keeping.
Twitter is a never-ending “firehose of information,” with incredible “Tweet chats” and dialogues. This week’s @serpstat focus will be talking about Paid advertising
Why Run Paid Ads at All
A1.2 Ads are measurable. A paid advertisement’s cost depends on its objective or type.
Olena Prokhoda
There’s various, depending on the type of promotion, and how it’s applied. Advertisers: * Awareness * Reach * Influence * Top of Mind * Persuasion * Activation Consumers: * Awareness * Information * Comparison * Potential offers
Lyndon NA (Darth Autocrat)
A1: The simple answer to both is exposure. Advertisers get exposure to new audiences and consumers get exposed to new products they might need.
Joey Trend
Choosing the Right Ad Platform for Your Audience
A2.2 I often read that advertising via LinkedIn is great for B2B companies, but it’s expensive. To become successful there, you simply need to conduct lots of tests. What do you think?
Olena Prokhoda
Unclear if we’re talking Vendor platforms, or specific sites? In either case, you need to look at where they display, who is going to see them etc. It may be the right audience, but wrong time etc.
Lyndon NA (Darth Autocrat)
A2: Where’s your audience residing From? 1.Take a moment to ask your self this question. 2. Which platform has the best targeting options available. 3. What’s your budget for your given campaign? 4. What’s your CTA?
Avast Zumac
A2: Before analyzing data, I have to utilize a factor set. I go on social media to gather some data, which helps me interpret things better. I put various social indicators into the mix and monitor everything for verification and budget forcast.
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A3. Hire a copywriter. A real one.
Remco Tensen
Testing Before You Spend
A3: Rely on what methods, strategies, and data indicate that success, rather than gathering any available info, upon which to base your project. Do not sit in the same spot as everyone else.
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A3: Don’t cold test it. Present the ad creatives to your fans and customers first. Then use that data to build a winning ad campaign
Sweepsify
Setting Campaign Goals and Targets
A4: The campagin is focused on identifying the goals and final targets specific to a certain audience; each of them has particular features or problems. The organization may not provide a single solution or remedy; you are losing trafdfic and leads as a result.
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A4: The Why. Mainly your looking at the end objective, is it sales, leads, Awareness. If it sales, what’s the peak point you’re looking at? If it’s 50 sales a day, Where are they happening from? If it’s your landing page, what’s the plan?
Avast Zumac
How Much Should You Spend on Ads?
Q5: Clicks and conversions. The only two indicators that have any meaning and value. Clicks tell you your ad is attractive. Conversions mean you are advertising in the right place.
Joey Trend
There are different ways – depending on the client, resources, goals and time. I prefer to scale spend by conversion value (tiny budget for big ticket sucks). Shorter time tends to mean bigger spend. I also like to factor in testing, using roughs etc.
Lyndon NA (Darth Autocrat)
A5: Old school rule: There is also a general rule of thumb that you should aim at spending between 2-5% of your sales revenue on marketing.
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A5: I like to reverse engineer the math. How much do you need to spend to reach your target revenue? If you know your clicks and conversions numbers spend till you hit your goals!
Joey Trend
Why Paid Campaigns Fail
A6: Mainly campaigns fail due to un reached targets. I’d the aim was to get 1000 people download the app but only 50 downloaded it. Your more likely facing 2 problems, Your Targeting is off or your message is unclear ( creative)
Avast Zumac
Hello, #Serp_StatChat jumping in A6 Like SEO, *It Depends* Recently in a PPC audit-on, the onset everything looked ok. Only to find they had not geo targeted correctly. 99% leads were from outside US. They neglected the setting of ppl outside looking within the targeted area.
Debi Norton
A6: Due to not optimize the hook up paragraph. Then target audience, location, interest and many more. But if you not able to convince people what you want to promote. Then why they convert?
Ayon Chy
That depends entirely on the business and the market. I know a lot of folk push SEO as being an investment etc., but it’s still an expense, and some businesses really do not need it (or only need certain aspects of it). The reality is – Ads may be enough
Lyndon NA (Darth Autocrat)
Why the Same Campaign Stops Working
A7: You can eat a peanut butter and jelly everyday but will you be healthy? It’s best to have multiple streams of traffic. Paid ads is one of many ways to get targeted customers to view your products or services.
Joey Trend
Q7: Practically nobody obeys my response. I’m devoted to ancient strategies; they are absolutely organic. I expend as little money as possible to help my clients afford other avenues. Ad spenjd is based on are they are a household name or a starting-up.
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Do Paid Ads Influence Organic Results?
A8 I believe that it can influence indirectly. This can improve behavioral factors if we do it right.
Olena Prokhoda
What’s SEnOnce? SEO nuance An unspoken tread of an SEOer over a thin white hat line with an ad company that has a search engine spending big. A grey hat SEO and spend integration that no-one speaks of. Agency SEOer with PPC teams spend over 1m+ in AdWords Called a nudg
Anthony Leaton
Directly? No. Indirectly? Yes/Maybe. Ads get seen/heard … and may increase in searches (Brand / product/service etc.). Search Ads may also lead to increased CTR on Organic listings (there seems to be a psych/trust aspect)
Lyndon NA (Darth Autocrat)
That concludes that segment of #SERPTCHAT, in case you missed the prior Chat.