Answers

Just because it’s available to be indexed, doesn’t mean it will be. There’s a general trend that indexing and crawling resources are more at a premium through Google, so many experienced SEOs are expressing frustration at the process. Just getting content up on your site is no longer any sort Read more…

  Yes! There is actually a minefield of keywords and phrases that cannot or should not be used on a website, and it changes both by industry and your specific business model. Negative Keywords: Illegal To Use The first one to tackle is to make a list of terms and Read more…

When you are modifying your site for SEO purposes, you should know here are multiple layers of obfuscation that go into action with significant site edits. These are patented processes that are meant to prevent keen blackhat practitioners from pouncing on singular tactics to increase rankings.   https://www.seobythesea.com/2012/08/google-rank-modifying-spammers-patent/ Your page Read more…

The first step is to review the page’s current traffic in Google Analytics and Search Console and check the “intent” of the content. Is this a helpful blog post? Is this a product page? Why is it being removed? If you’re “pruning” content that isn’t ranking well, isn’t getting any Read more…

There are a few sets of schema markup that are shown to have the most benefits. FAQ markup  – Triggers a dropdown SERP element How To markup – Triggers a unique SERP snippet Sitename markup – Displays in SERP snippet Local Business – Might display $ element Product Markup – Read more…

In order to measure the outcome of your marketing effort, you may use a tool that compares your data using different models. For example, traffic sent from paid Google advertisement can be measured with “First Click attribution” meaning that a user who made a purchase would only be cataloged as Read more…

To communicate additional information to search engines about the relevance or connection to other entities, Google has adopted Schema markup, a 3rd party collaborative collection of nested and detailed encoding.

Your SEO campaign expenses will return your investment in terms of additional traffic sent from search engines to your website. The value of that traffic will depend on your ability to convert site visitors into customers, either directly through eCommerce or indirectly through contact information being provided to a sales Read more…

Get started. It’s that simple. Every single day you put off getting a domain, getting hosting and actually building something to optimize the further behind you will be. If you think you need a training course before you start, you are wrong. Unless, of course, you’re not fluent in your Read more…

LSI Keywords There’s a myth out there that a specific type of sorting/categorization of words called “latent semantic indexing” or ( LSI) keywords that Google sees as relevant to each other. The problem being LSI keywords don’t exist: There's no such thing as LSI keywords — anyone who's telling you Read more…

All the buzzwords are useful. For me, there is a typing point. If someone is overusing them, then I don’t want to work with them!

Find a mentor to assist me to design my career and spot red flags. Have an excellent accountant

Extremely low budgets are one of several warning flags. Some of my clients came via Upwork, where I was very careful – I denied numerous invitations to submit bids that were unreasonably cheap and opted not to submit offers for those in the open feed. There are several. Before I Read more…

I’d look at regions or a niche that I was enthusiastic about and either construct a case study in that niche or support a business in that niche for free and then utilize their success as a case study. and most likely from friends, former coworkers, etc. It is typically Read more…

It’s a business. You’re not JUST a worker for someone else. You need to keep a pipeline of new potential business, maintain your current roster of clients, and know that just because your call “went well”, it doesn’t mean the money is in the bank. Billing is a Bummer You Read more…

“Google Loves Backlinks” Pam Portland shared in a recent #seochat and I agree with her. While Google has made it a mantra for sites to “just create good content”, and even released an update aimed at making sure content is “helpful” the honest assessment of successful sites is that even Read more…

You should know out the gate that “Bounce Rate” in Google Analytics is not the magic metric that some thing it is. What it REALLY means is that a GA tag was not triggered a second time in the same session. This GENERALLY means that person LEFT the site by Read more…

Simply put, when you make a hyperlink like this <–That is the anchor text. It’s the (often blue) clickable linked text. “Words are the means for meaning”, and Google certainly understands that what words we choose to link to other websites is an editorial decision for a destination and can Read more…

Take An Audit Of Your Site And Compare Notes To Recent Updates Sometimes a specific dropoff of traffic aligns coincidentally with a particular announcement of Google of an algorithm update however, there’s several “Checks” you need to do before declaring yourself punished by the SEO gods. Penalty Check Part 1: Read more…

  Yes, there are some variables that you need to take into account when it comes to your SEO checklist. If your niche is extremely compettive you may need to try something more unique. If you are optimizing a lead based website, then your website isn’t actually where sales happen! Read more…