What It Is
Google Analytics and Search Console have had APIs for years, and Microsoft Clarity has one too. Connect all three to Claude Code and you can build the exact cross-source view you need, a triangulated analytics dashboard, without waiting for an SEO platform’s product team to ship it. Jeremy Rivera describes it as a dashboard “that isn’t beholden to a product manager’s development cycles”. Erika Braeger of Ten Speed made the same shift: she used to cobble separate systems together in Data Studio and Looker Studio, and now pulls the data in through Claude’s API.
How It Works
- Connect GA4, Google Search Console and Microsoft Clarity to Claude Code, through their APIs or MCP servers.
- Write the view you need the way you would write a dev ticket: the sources, the metrics, the comparison.
- Have Claude Code build the dashboard and open it in a browser tab.
- Iterate on the view as new questions come up, instead of filing a feature request with a vendor.
Who Recommends It
- Jeremy Rivera endorses — Host of the Unscripted SEO Podcast. “Now I can literally just put in my own dev ticket to Claude and get a browser tab open to visualize this data.” SEO Arcade episode recap →
- Erika Braeger endorses — Ten Speed. Replaced Data Studio and Looker Studio stitching: “now I can use Claude’s API and pull everything in that I wanted to see.” Unscripted SEO episode →
Difficulty & Time Estimates
MediumDifficulty
1–2 weeksTime to Results
Read the full conversation: Erika Braeger on machine readability, page speed and technical debt (Unscripted SEO), or the SEO Arcade breakdown, technical SEO triage with Erika Braeger.