What It Is
Build a review presence across Yelp, the BBB, Facebook, and industry-specific directories rather than treating Google reviews as the only target. LLMs assembling answers about a local business pull citations and sentiment from a spread of platforms, so a diversified review footprint makes you more visible and more trusted in AI-generated local recommendations.
How It Works
- Map the review platforms that matter in your industry and city, beyond Google Business Profile.
- Claim and fully complete each profile so the business details are consistent across every platform.
- Build a repeatable ask that routes happy customers to different platforms rather than concentrating on one.
- Respond to reviews on every platform to signal an active, legitimate business to both users and crawlers.
- Monitor which platforms get surfaced in AI answers about your category and weight your effort accordingly.
Who Recommends It
- Robert Spinrad endorses — Notes that a collective, multi-platform review strategy is becoming more important as LLM citations pull from many sources. Unscripted SEO episode →
Difficulty & Time Estimates
MediumDifficulty
OngoingTime to Results