“What are “Popular Products” results on Google Searches & How Are They Different From paid Shopping Results?
This is an organic result, not a paid advertisement like “Shopping”
To qualify for display in organic search results carousels like these for your products, you need to submit your feed of products to Google’s free Merchant Center profile.
This is separate from the PAID results that are an additional option, that appear with the label “Shopping” and “Ad” displayed on them.
Jeremy Rivera Changed status to publish August 28, 2022